Paid Media Manager
Join JD Sports as a Paid Media Manager and lead performance marketing across search and digital channels, driving measurable growth in a fast-paced global retail brand.
WHO WE ARE
Known best as the 'Undisputed King of Trainers', JD Sports reigns supreme as one of the biggest and best global Sports Fashion brands across footwear and apparel.
Founded in 1981 in Greater Manchester UK, JD Group has achieved remarkable growth through rapid global expansion, now standing as the leading global sports fashion retailer. With over 3,400 stores worldwide, we strive to inspire the emerging generation through a captivating connection to the universal culture of Sport, Music, and Fashion.
In 2017, JD Sports first launched within the Australian market and has since expanded to 60+ stores across all Australian states and New Zealand, with plans for continued future growth. Our mission is to offer unparalleled service and style to all our customers.
Working at JD Sports is a state of mind, an attitude and way of challenging the norm. We do not conform; we create our own path and are elite within our field. And now, we’re seeking talented and passionate individuals to join our team.
THE ROLE
Drive performance. Own the numbers. Improve efficiencies. We’re looking for a commercially sharp Paid Media Manager to join our team and support of our performance media, with a strong focus on Paid Search. The Paid Media Manager is responsible for overseeing Paid Search, Paid Social, and Digital Display campaigns.
This role is ideal for someone who lives in the data, understands intent-based marketing, and knows how to optimise campaigns to drive measurable revenue growth. While you’ll oversee paid social activity, your core strength will be paid search - strategy, structure, optimisation and ROI.
You will also work closely with senior stakeholders and cross-channel leads to integrate Paid Media across Multi-Channel initiatives, manage partnerships, and enhance campaign impact.
This role will be responsible for, but not limited to:
Manage relationships with external suppliers, including Google, Bing, Meta, Snap, TikTok, ensuring strategic and project alignment.
Provide market insights and forecasts, expanding knowledge of different paid media functions and anticipating emerging trends and opportunities with a view to ‘what’s next’.
Contribute to the growth of the Paid Media function through innovation, knowledge sharing, and process improvement.
Plan, implement, and analyse full funnel paid media campaigns, providing clear performance reports and actionable insights.
Maintain and evaluate relationships with technology partners, building a preferred partner list based on performance and market developments.
Develop strategic frameworks and blueprints for all accounts, conducting analyses, identifying new opportunities, and scaling initiatives to maintain best-in-class status.
Support in reviewing and refining tactics based on performance, campaign goals, and KPIs.
Collaborate across channels to ensure integration in planning and campaign execution.
Stay up to date with developments in Paid Media and the broader digital landscape, applying learnings to maintain a competitive edge.
WHAT WE’RE LOOKING FOR?
Minimum 5 years’ experience managing sophisticated Paid Search and Paid Social campaigns and leading high-performing teams.
In-depth knowledge of Paid Media strategy, planning, and execution across multiple platforms.
Hands-on experience with Google Shopping / Performance Max, Meta DPA, Retargeting, and Advantage+ Shopping campaigns.
Strong understanding of feed management, feed technology, and CSS.
Proficient in Google Analytics and familiar with multiple attribution models.
Comprehensive understanding of the Paid Media ecosystem, including how Paid Search and Paid Social interact.
Facebook Blueprint and Google Ads certifications preferred.
Experience managing multiple brands or accounts and integrating Paid Media with cross-channel marketing.
WHAT’S IN IT FOR YOU?
Birthday leave
Competitive Salary
One month paid parental leave
Referral bonus scheme
Training and development to evolve and shape your career
Opportunity to progress across all areas of the business including Retail, Support Office and our Distribution Centre
Treat yourself with our attractive staff discount! This can also be used for friends and family
Access to our Employee Assistance Program & Mental Health champions
We are passionate about connecting with driven and skilled individuals who are invested in their development, so that together we can evolve our brand's success, alongside evolving your career.
JD values diversity and inclusion and champions a culture where everyone feels, valued, included, and celebrated.
What are you waiting for? Apply today and kick start your JD Sports Journey.
Please note, by applying for this role, you consent to us completing a Work Rights check to verify your working rights where required.
- Department
- Digital
- Role
- Digital Technology
- Locations
- JD Sports Head Office
- Employment type
- Full-time